Distributor Leather Education: Logo vs Monogram on Leather Corporate Gifts

Corporate gifting is a great opportunity to build lasting relationships with your customers. At Corium, we have developed high-end, sophisticated leather gifts that your clients will love. But when putting together your corporate gift package, you’re faced with a decision: do you stamp the item with your logo, or with your client’s name or initials? Both these options have benefits and drawbacks, and you want to make sure you’re making the correct decision for your unique business. That’s why we’ve put together this educational guide to help you decide whether to engrave your gifts with a logo or a personal monogram.

Monograms: Yes or No?

Corium offers businesses the opportunity to customize their leather gifts with the initials of the recipient. This is a great option for you if you’re trying to cultivate a more personal relationship with a client. A personalized gift shows your customer that you value the relationship enough to give a gift that was specifically tailored to them. It shows that this gift isn’t just a formality, and that it was thoughtfully chosen and crafted personally for your client. This says to your client, “We care about you, personally, and have taken the time to recognize our relationship because it is important to us,” which is a surefire way to build trust and confidence. It also takes less time to set up than stamping with a logo would, because you won’t have to work with us to specially design a custom stamp.

Is A Logo Right For You?

Promotional products stamped with your logo are a highly effective marketing tool. These items spread awareness of your brand and help transform your clients into passionate brand advocates. So, a corporate gift stamped with your business’s logo helps you cultivate trust and loyalty with your customers and spread the word about your business at the same time. In an increasingly digital marketing world, branded physical products are invited into spaces that digital marketing can’t access, giving you an edge over your competitors. What’s more, these items will reinforce your brand image in your client’s mind. Every time they look at their beautiful gift, they’ll think of you and your business. While these promotional products are less personal than a monogrammed gift, and take a little more time to design, the reach and return on investment will more than make up for these drawbacks.

Bottom Line

Trust is the cornerstone of your relationship with your clients. Ultimately, any Corium gift will help you cultivate that trust and build a brand that is memorable, marketable and profitable, whether it’s monogrammed or stamped with your business’s logo. A monogrammed gift has a personal touch and communicates that you are invested in the relationship. On the flip side, an item stamped with your business’s logo is a highly effective marketing tool that will help you build brand awareness. The option you choose will depend on your brand, your client, and the type of relationships you want to cultivate